Our Mission

To fulfill our customers’ dreams, and enrich their lives by building high-quality homes with unmatched value, creating a memorable experience for everyone.


  • Provide the BEST customer homebuilding experience possible, while remaining steadfast toward our commitment of delivering high-quality homes each and every customer will be proud of.
  • Have a harmonious and enthusiastic atmosphere, where team members at all levels are responsive to our customers’ needs, and react with a sense of urgency and follow-through.
  • Create an environment where ethics and values are not sacrificed, and where we listen to and educate the customer as a way to build value.


We have a core set of values that go far beyond building and selling homes, and permeate the entire company.

  • We are kind. We treat everyone with care and respect.
  • We are humble. We admit and learn from our mistakes.
  • We are happy. We are passionate about what we do.
  • We are a team. We help each other to be great.
  • We are tenacious. We work hard to get better every day.